Here's what I'd do if I was still boosting posts for my local business, hoping they convert to new local clients. A lot of local business owners are trying all the “standard social media advice” ✔️ Boost posts - which results in more views and likes but not actually new bookings. ✔️ Post consistently—which feels impossible sometimes because it is (this plan just doesn’t work for local business owners who wear all the hats already) ✔️ Pouring time into content that doesn’t seem to move the needle

Spending money on newspaper ads in 2025 is like buying a phone book ad and wondering why your phone isn't ringing. I used to be that business owner clinging to "traditional" marketing because it felt more "legitimate." I spent $300 monthly on a newspaper ad that maybe 50 people under 65 would see, while my competitor spent $100 monthly on Facebook ads and booked 20 new clients. Your customers aren't reading newspapers to find businesses anymore, they're scrolling Facebook while deciding where to