Snapchat has announced a new, unified monetization program for creators. In a move to capitalize on the rising popularity around its TikTok-like Spotlight feature, the social media company says the ...

The popular app will add monetization for longer Spotlight videos, potentially increasing earnings for creators. By Alex Weprin Senior Editor Snapchat is rolling out an expanded creator monetization ...

Snapchat launched an NFL Creator Program and will carry Super Bowl content all week, with highlights and behind-the-scenes ...

Snapchat now allows users to embed Lenses, Spotlight videos, stories, and profiles via web browsers, aligning with Instagram and TikTok. Image via Snapchat Snapchat users can now seamlessly embed ...

“I’m sorry WHO is using snapchat in the big year of 2024,” one X user asked. Turns out, a lot of people and for some, it’s proving lucrative. Influencer Julieanna Goddard, better known as YesJulz, ...

Snap’s stock plunged 30% on Tuesday after announcing Q4 2023 results that didn’t meet analyst expectations. On the earnings call, CEO Evan Spiegel said the company is taking a few steps this year to ...

Social media in 2025 often feels like a high-stakes performance. Filters, edits and algorithmic gimmicks dominate most platforms. But Snapchat is flipping the script by championing unfiltered ...