Add Yahoo as a preferred source to see more of our stories on Google. The new Jaguar Type 00 concept car has now been unveiled, yet the furore over the British brand's relaunch hasn't died down – if ...

Luxury British carmaker Jaguar is in the midst of one of the biggest rebrands of its storied history. At a launch event in Miami on Monday, it revealed the design of the Jaguar Type 00, an electric ...

Jaguar is readying its much-needed reinvention, and if you thought the British automaker would play things safe, you might want to sit down before looking at the new Jaguar Type 00 concept. Unveiled ...

The Jaguar rebrand has remained controversial since the bubble gum pink Jaguar Type 00 was revealed alongside a cringeworthy new logo and advertisement campaign. The luxury sports brand has decided to ...

Jaguar is at a critical point, currently building no new cars save the F-Pace SUV while it focuses on a reinvention it hopes will finally banish the oblivion that has been hounding it for decades. Now ...

Evan Williams is an automotive journalist and mechanical engineering technologist with more than a decade of experience in the industry. He has written for the Toronto Star and AutoTrader Canada and ...

Add Yahoo as a preferred source to see more of our stories on Google. The Type 00 boasts a fastback design with a sleek silhouette. A slim LED light signature highlights its front, with an upright ...

It's been over a year since Jaguar faced a flurry of online abuse with its "Copy Nothing" campaign. It was supposed to be a reimagining of the British marque, but it became tabloid fodder in record ...

Jaguar unveiled a design concept on Monday for its next generation of electric vehicles — finally pairing an image of a car with its "exuberant modernism" rebranding campaign. Jaguar's rebrand had ...

British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a controversial rebrand that has divided opinion. The manufacturer said it ...

Jaguar unleashed a firestorm when it introduced the new vision for the Jaguar brand in advance of the car’s unveiling Monday at the Miami Art Week. The 30-second brand relaunch video invited ...