AI has passed a new benchmark, scoring better than the average human on a recognized creativity test involving 100,000 people ...

Totally! The best campaigns in 2026 mixed humour, realness, and showed different cultures. Some were big and flashy, others ...

Human AI collaboration creativity depends on design. Cambridge research shows creativity improves when workflows guide ...

Experiential marketing is a promotional strategy that involves creating an interactive experience to get customers talking about your product. It’s a unique take on attracting customers, as it relies ...

Suppose you are searching for a new approach to a pesky but important creative problem. You're casting about for any sort of hint, or even the whisper of a hint, as to what you might do. Scrounging ...

Most of us are fascinated by creativity. New ideas in science and art are often hugely exciting – and, paradoxically, sometimes seemingly “obvious” once they’ve arrived. But how can that be? Many ...