The failure of so many polls to predict the outcomes and margins of the last two presidential elections underscores the maddening challenge faced by social scientists who try to predict actual ...

Social scientists have long understood that explicit social attitudes and beliefs—attitudes and beliefs measured on surveys and self-reports—can change over time. Indeed, remarkable change has ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Frequent changes in attitudes can often be a sign of underlying mental health issues. While everyone experiences mood shifts from time to time, significant and frequent changes can signal that ...

“Everything that irritates us about others can lead to an understanding of ourselves.” —Carl Jung We all have qualities, behaviors, habits, or tendencies we don’t like. We try not to think about them.