Programmatic is now at the top of Spotify’s playlist. After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange on Wednesday and added new supply and demand partners to ...

It's not perfect, but it works for me ...

The ad industry has been anticipating display ads with an LLM-powered chat interface, ever since OpenAI shoved AI into the public consciousness almost four years ago. Amazon is taking a step in that ...

As AI tools like ChatGPT and Google’s AI Overviews keep users on their platforms—and away from publishers—it’s cutting into the open-web ad inventory that demand-side platforms such as The Trade Desk ...

Consumers unhappy with non-human customer support responses may soon experience a more inviting online ad experience that enables real-time conversations within the ad space. GMS, an AI-driven ...

Two-thirds of consumer attention lives on the open internet, but only one-fifth of ad spend follows it there. That gap is no accident. Walled gardens spent the past decade creating it. But now the gap ...

Amazon has been hesitant to open its sprawling webstore to external AI platforms.

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Was it shorthand, or a Freudian slip? Last Friday, Google filed court documents as it battles a ...

TL;DR: Xbox executive Matthew Ball clarified that ads on the platform aim to create more affordable access options without interrupting gameplay, similar to ad-supported tiers on streaming services.

The news: Amazon’s Rufus chatbot ads, called sponsored prompts, are delivering a fraction of the volume of traditional on-site ads, per The Information. One midsized seller that was profiled by The ...

Google believes that the open web is already dying as the DOJ wants to break up Google’s ad empire. Google lost this court battle in 2023, and the remedies trial is coming in two weeks. Both the DOJ ...